Why Alignment?

Business Alignment from a people and process perspective while maintaining a focus on strategic planning and execution.

Business Alignment leverages the work done, often without technology. It considers people, process, training and development, communication, planning, investment, to drive operational and financial results. Business Alignment says that any issue (problem or opportunity) that can be connected to organizational goals is a candidate for a business alignment project.

Businesses, even those with a documented strategy, continue to allow daily events to affect planning. They hire people without determining their organizational fit, they channel money and people into projects that are not included in their strategic goals, executives launch initiatives without asking for input or communicating details about an idea, failures are seldom examined and evaluating success is even more rare. Successful execution requires performance metrics that use only KPIs that matter, sharing the results with all stakeholders, determining why success or failure occur, and creating frameworks and contingencies integrated with implementation.

Given the fact that problems and opportunities come in varying scale and complexity the Alignment process must work through the scope of work and provide the necessary level of analysis and reporting. Synhrgy’s Alignment Program considers six layers – Define, Communicate, Learn, Implement, Measure, and Return.

The obvious starting place Defines the problem or opportunity. Not so obvious is the process – gathering input, analyzing data, selecting the personnel, determining the cost of the project and calculating the ROI – and all this before deciding to move forward. With the issue Defined, Communicate with relevant players and measure their response to gain support for the initiative. Learning is often required to improve skills and to integrate a solution into the organization. Some alignments stop at the learning level because it may be the primary driver before launching a new venture. If the issue is large enough it may require an Implementation level that is Measured for impact on the organization and adjusted throughout the execution phase. Finally, calculating Return or ROI is the final level in a fully executed Business Alignment.

If you agree that anything that affects the organization’s goals should be examined, defined, resolved and measured but do not have a documented framework to address the problem or pursue an opportunity, using our Alignment approach will help.

Learn more about our Alignment process here.